Fund Managers

You are not a commodity. Don’t market yourself as one.

We’ve all heard about local teams and proprietary deal flow. That pitch just doesn’t cut it anymore.

Out of a universe of more than 4,000 private investment fund managers active in Africa, Asia, Eastern Europe, and Latin America, more than 700 are marketing product in a given year.

In 2018, 160 private equity and venture capital funds targeting these markets achieved a final close. Of that figure, only 62 mid-market funds succeeded.*

Differentiation is not a luxury; it’s an imperative.

Your Partner for Pitchbooks, PPMs, and More

Portico partners with fund managers to address critical strategic and tactical questions that emerge throughout the life of a fundraising campaign — from pre-marketing all the way through final close.

And we don’t stop there. Portico also works with firms’ founders and investor relations teams to generate thought-provoking content that nurtures relationships with existing and prospective LPs.

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We are experts at building institutional-quality pitchbooks for our clients. We encourage firms to check out our Documents & Materials Package.

Our Clients

Portico is selective about the firms with which it chooses to work. Prior to entering an engagement with a firm, we assess:

  • The quality of the team
  • Whether the firm has a differentiated strategy or unique insights into their target market(s)
  • The structure of the investment vehicle and its alignment with the investable market
  • The firm’s commitment to good governance
  • The firm’s contributions to the Sustainable Development Goals / impact / positive externalities

Transparent and Committed To Our Clients’ Success

Our process does not exist in a black box. We empower our clients through the provision of knowledge and insights that accelerate their time to final close, reduce their costs, and provide peace of mind.

Our Services

  • Pitchbooks
  • PPMs
  • Firm Positioning & Key Messaging
  • LP Intelligence
  • Transaction Advisory
  • Investor Presentation Coaching
  • Branded Content

* EMPEA Industry Statistics. Mid-market funds defined as those between $100m and $500m.