You are not a commodity. Don’t market yourself as one.
We’ve all heard about local teams and proprietary deal flow. That pitch just doesn’t cut it anymore.
Out of a universe of more than 4,000 private investment fund managers active in Africa, Asia, Eastern Europe, and Latin America, more than 700 are marketing product in a given year. In 2016, 108 private equity funds targeting these markets achieved a final close. Of that figure, only 46 mid-market funds succeeded.* Differentiation is not a luxury; it’s an imperative.
At Portico, we are passionate about the role that private investment fund managers can play in bridging the financial and human capital gaps besetting growing businesses around the world. We partner with fund managers to address critical strategic and tactical questions that emerge throughout the life of a fundraising campaign—from pre-marketing all the way through final close. And we don’t stop there. Portico also works with investor relations teams to generate thought-provoking content that nurtures relationships with existing and prospective LPs, increasing the likelihood of a re-up or commitment to their next fund.
We encourage firms in the pre-marketing phase to take a look at our Fund Strategy & Differentiation Package, and invite those in the offering materials phase to check out our Documents & Materials Package. Whether you’re a first-time or experienced manager, employing an equity or a credit strategy, or raising with a placement agent or without one, Portico Advisers delivers value.
Transparent and Committed To Our Clients’ Success
Our process does not exist in a black box. We empower our clients through the provision of knowledge and insights that accelerate their time to final close, reduce their costs, and provide peace of mind. We believe our clients deserve to build durable relationships with their investors.
While we value long-term partnerships with strong alignment of interest, we exist to solve our clients’ problems and can structure engagements on a bespoke basis.
- Customized Surveys
- In-depth LP Sentiment Interviews
- Competitive Landscaping
- Industry Analyses
- Organizational Performance
- Firm Strategy
- Investment Strategy
- Joint Venture, Alliance & Investment Partner Identification
- LP Segmentation & Marketing Strategy
- Differentiation & Key Messaging
- Fund Documents & Marketing Materials
- Branded Content
- Case Studies
* EMPEA Industry Statistics. Mid-market funds defined as those between $100m and $500m.