Privacy Policy

Portico Advisers Ltd (“Portico”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website at https://porticoadvisers.com.

Last updated: 19 October 2025.

Who We Are

Portico Advisers Ltd is a UK company registered in England and Wales (#16773767).

Registered address: 1 Westfield Ave, London E20 1HZ, United Kingdom
Contact email: [email protected]

Information We Collect

Website Visitors

When you visit our website, we automatically collect certain non-personally identifying information that web browsers and servers typically make available, including:

  • Browser type and version
  • Operating system
  • Language preference
  • Referring website
  • Pages visited
  • Date and time of each visit
  • IP address

This information helps us understand how visitors use our website and improve our services.

Newsletter Subscribers

If you sign up for our newsletter, we collect:

  • Name (optional)
  • Email address (required)
  • Firm type (optional)

Contact Form Users

When you submit our contact form, we collect:

  • Name
  • Email address
  • Any information you choose to include in your message

Legal Basis for Processing

Under UK GDPR, we process your personal information on the following legal bases:

  • Consent: When you sign up for our newsletter or submit our contact form
  • Contract: When necessary to fulfill a purchase you’ve made
  • Legitimate interests: To operate and improve our website, provided this does not override your rights and freedoms

How We Use Your Information

We use the information we collect to:

  • Deliver newsletters you’ve subscribed to
  • Respond to your enquiries submitted via our contact form
  • Understand website usage patterns and improve our services
  • Comply with legal obligations

We do not sell, rent, or share your personal information with third parties except as described in this policy.

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us recognise your browser and remember certain information.

Cookies We Use

Essential Cookies: These are necessary for the website to function properly.

Analytics Cookies: We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as:

  • How often users visit the site
  • Which pages they visit
  • What other sites they visited before coming to ours

This information is aggregated and anonymous. To learn more about how Google uses this data, visit How Google uses information from sites or apps that use our services. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Third-Party Services

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyse how users interact with our website. The information generated is transmitted to and stored by Google in accordance with their privacy policies.

Embedded Content

Our website may include embedded content from other websites (such as videos or articles). This embedded content behaves as if you visited the other website directly. These websites may collect data about you, use cookies, and monitor your interaction with the embedded content.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy:

  • Newsletter subscriptions: Until you unsubscribe
  • Contact form enquiries: For 2 years or until the matter is resolved
  • Website analytics: Aggregated data is retained indefinitely; individual data is anonymised after 26 months

Data Storage and Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

Your data may be stored and processed in the United Kingdom, the European Economic Area, or other countries where our service providers operate. When we transfer data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

However, no method of transmission over the internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Your Rights Under UK GDPR

You have the following rights regarding your personal information:

  • Right of access: Request a copy of the personal data we hold about you
  • Right to rectification: Request correction of inaccurate or incomplete data
  • Right to erasure: Request deletion of your personal data (subject to certain exceptions)
  • Right to restrict processing: Request that we limit how we use your data
  • Right to data portability: Receive your data in a structured, commonly used format
  • Right to object: Object to processing based on legitimate interests
  • Right to withdraw consent: Withdraw consent at any time where we rely on consent to process your data

To exercise any of these rights, please contact us at [email protected].

Complaints

If you believe we have not handled your personal information properly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection:

Website: https://ico.org.uk
Telephone: 0303 123 1113

Children’s Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at [email protected].

Unsubscribing from Our Newsletter

You can unsubscribe from our newsletter at any time by clicking the “unsubscribe” link at the bottom of any newsletter email.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post any changes on this page and update the “Last updated” date at the top.

Your continued use of our website after any changes constitutes acceptance of the updated Privacy Policy.

Business Transfers

If Portico Advisers Ltd is acquired by or merged with another company, or if we transfer a substantial portion of our assets to another organisation, your personal information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Email: [email protected]
Address: 1 Westfield Ave, London E20 1HZ, United Kingdom