The opportunity

Over a multi-year period, a leading global technology firm engaged Portico’s Managing Partner to advise on market entry, pricing strategy, platform partnerships, and customer acquisition/retention strategies across eight markets. 

The solution

Collaborating with the country managers, product teams, and public policy leads responsible for switching on the platform in new markets, he co-developed market expansion roadmaps that were sensitive to country-specific regulations, competitor positioning and user preferences. 

By mapping cash flows in the traditional transportation sector and the maturity of urban electricity and digital connectivity infrastructure, opportunities were surfaced to:

1. Broaden platform services by adding vehicle categories, cash and non-cash payment options, and shared services 
2. Increase support to platform partners through fleet-level electrification, telematics-based intelligent route management, and vehicle financing solutions

This enabled the client to match the standardized suite of services to individual market needs, cultural norms and customer preferences—without altering core platform technology.